FAQ

The Setupad Self-Serve platform empowers publishers to independently manage all their ad tech without relying on IT support for code updates. With this platform, publishers can seamlessly add or remove demand partners, A/B test any vendor on the go, and utilize Setupad’s partner network to cover any missing demand.

The Self-Serve platform is ideal for publishers who prefer hands-on control over their ad operations and focused on driving results for their business independently. Our platform is also the most cost-efficient for publishers with their own demand, although this is not a requirement.

Setupad Self-Serve offers three packages: Free, Business, and Enterprise. Each package has different levels of features and support, allowing publishers to choose the option that best suits their ad management needs and budget.

No hidden fees and revenue shares. Self-Serve is billed at a low, pay-as-you-go monthly price.

Support for Setupad Self-Serve users varies based on the package selected. For Free package users, support is limited to basic resources like guides or FAQs. Business package users have access to a ticketing system where they can reach our AdOps and IT team regarding any issues. Enterprise package users receive the highest level of support, including dedicated account management for personalized optimization advice from our experts.

The Setupad Bidder is an adapter that integrates Setupad’s demand sources into a publisher’s Prebid setup. It allows publishers who already use Prebid to connect with Setupad’s premium server-side demand partners, adding more competition at no expense to the user experience.

The Setupad Bidder integrates simply by adding its adapter to the publisher’s Prebid setup. This involves placing a code snippet into the header bidding wrapper, allowing Setupad’s demand to compete with existing partners. This quick setup enhances demand without significant adjustments to the current ad configuration.

Adapter users get access to the Setupad Client UI and can view revenue data, manage billing, handle ads.txt settings, and control CMP (Consent Management Platform) configurations.

Your first payment will be issued 60 days after the end of your first month. For example, January’s revenue will be paid at the end of March. Then, February revenue at the end of April, and so on. If the minimum threshold of €100 is not reached, earnings will be rolled over to the next month until they reach €100 and are paid out.

You can receive your payment via bank transfer, PayPal, Payoneer, Wise, Revolut or Paysera.

Managed Prebid is a fully managed service that offers various cooperation types tailored to your current monetization setup and needs.

• Setupad Prebid: A header bidding solution that integrates directly with your Google Ad Manager (GAM) account. This option enhances direct sales performance alongside Google AdX, AdSense, and Prebid demand, allowing you to utilize your own SSPs while gaining access to Setupad’s premium SSPs. It provides transparency, premium demand access, and optimized eCPM for both direct and programmatic campaigns.
• Setupad Wrapper: A fully managed header bidding solution that maximizes ad revenue without the need for ad ops management. Setupad handles all technical aspects, including integration, setup, and ongoing optimization. Advanced features like smart ad refresh, floor price management, and detailed analytics help drive monetization, especially for high-traffic sites.

• Account Setup: We’ll register your account in the Setupad Client UI.
• GAM Access: You must provide Setupad full admin access to your Google Ad Manager (GAM) account for setup.
• Ads.txt Update: Add Setupad’s IDs to your ads.txt file.
• API Integration: We’ll create header bidding orders and line items in GAM via API.
• Line Item Creation: Setupad will generate line items in your GAM account.
• Test Implementation: Together, we’ll choose a test section or page of your website for the initial implementation.
• Code Placement: Add Setupad’s code to your website.
• Performance Tracking: Follow performance in Setupad Client UI.

• Login Access: Check your email for login details to access the Setupad UI.
• Ads.txt Update: Download the ads.txt file from the Setupad UI and add it to your website’s root folder.
• Google Publisher Form: Complete the Google Publisher Form sent to your email.
• Ad Placement Agreement: Confirm the ad placements and sizes you want to implement on your website.
• Ad Code Implementation: Setupad will send the ad codes via email, which you can implement through your ad server or directly on your website.

We’ve developed a smart ad refresh solution. Our smart ad refresh is triggered if:

• The banner ad has been viewable for 30-40 seconds
• The next buyer bids more than the average eCPM
• Setupad’s smart ad refresh can increase the total revenue for a particular ad position by 10%-20%.

Yes. If you’re unsure how much traffic you’d like to monetize with us, we suggest running a test and then analyzing and comparing the results. Our tips on accurately comparing Setupad results with other monetization providers can be found here.

With Managed Prebid, publishers gain access to the Setupad Client UI after website validation. In our reporting interface, clients can see the ad revenue generated, ad requests, impressions, average eCPM, and fill rates. Additionally, publishers can monitor real-time statistics for the last 30 minutes.

Your first payment will be issued 60 days after the end of your first month. For example, January’s revenue will be paid at the end of March. Then, February revenue at the end of April, and so on. If the minimum threshold of €100 is not reached, earnings will be rolled over to the next month until they reach €100 and are paid out.

You can receive your payment via bank transfer, PayPal, Payoneer, Wise, Revolut, or Paysera.