AdTech & AdOps
Author: Alise Zaiceva 8 minute read
#Advertising Industry Trends
27.03.2024
8 minute read
10 Main AdTech Trends Publishers Need to Know

AdTech refers to a wide range of software platforms and tools for creating and presenting targeted advertisements to prospective clients. Learn all about it!

22.03.2024
23 minute read
10 Best Programmatic Advertising Platforms for Publishers in 2024

Discover the top 10 programmatic advertising platforms for publishers in 2024 to maximize ad revenue and enhance audience targeting.

15.03.2024
24 minute read
Mobile Advertising: A Comprehensive Guide

Explore the power of mobile advertising. Read and learn about the key trends, benefits, and challenges in today's mobile-dominated world.

07.03.2024
18 minute read
What is Audience Segmentation? 8 Main Types and Tips

Skyrocket your digital reach and revenue! Read and explore how audience segmentation can elevate content and ad performance.

01.03.2024
16 minute read
A Guide to Protected Audience API (Formerly – FLEDGE)

Read and explore how the Protected Audience API revolutionizes privacy-first advertising, enhancing targeting for publishers and advertisers.

23.02.2024
7 minute read
What is Ad Inventory and Why It’s Important?

This guide explores what ad inventory is, its importance for publishers and advertisers, calculation methods, and ad inventory management tips.


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