Results for the tag: #website monetization
Google Ad Manager and Prebid floor prices offer distinct approaches to managing minimum bid thresholds. GAM focuses on consistency […]
ID Bridging is used in digital advertising to link user identifiers across different devices, browsers, and environments. As the […]
Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]
Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]
Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]
Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]
A price floor is a threshold CPM rate set by the publisher to prevent advertisers from buying impressions at […]
As a publisher, you might have heard about Prebid timeouts, but do you truly understand their impact on your […]
In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]
Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]
Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]
Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]
Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]
Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]
Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]
Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]
The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important. Why, […]
CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]
Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]
Tired of relying on Google AdSense to monetize your website? Whether you’re facing approval issues, low payouts, or just […]
Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]
Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]
Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]
The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
How did Setupad increase eCPM by 179% compared to Google AdSense? About Coachingtoolbox.net Coachingtoolbox.net founder, Brian Williams, coached high […]
Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]
"Switching to Setupad was extraordinarily beneficial, resulting in a remarkable increase in ad revenue. Compared to standalone Adsense, our revenue skyrocketed by more than 300%."Joacim Founder of Ascii-code.com
Frequency capping is the practice of setting a limit on the number of times a particular advertisement is shown […]
Introduction Ad networks, or advertising networks, are platforms or intermediaries connecting advertisers with publishers or website owners. Their main […]
The Google Publisher Console (GPC) is an essential tool for publishers who want to optimize their ad delivery process. […]
Google Ad Manager offers ad testing to publishers so that they can manage their ad inventory more efficiently. The […]
Ad exchanges provide a marketplace for advertisers and publishers to transact ad inventory in real-time. They give publishers access […]
You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]
Google Ad Manager (GAM) 360 is a powerful platform that publishers can use to manage their digital advertising inventory […]
Each publisher’s ad inventory is unique, and there are different ways of selling it–through open and private auctions, preferred […]
Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]
In June 2018, Google combined its previous advertising platforms, DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), into […]
For more info, check out our comprehensive downloadable guide on in-app advertising here! We’ve already covered in-app advertising and […]
In February 2016, Google unveiled the open-source Accelerated Mobile Pages (AMP) platform. It was developed to replace the complex […]
Amazon Publisher Services (APS) are disrupting the header bidding market. APS offers two main solutions–Unified Ad Marketplace (UAM) and […]
Amazon Publisher Services (APS) and its header bidding system is a strong competitor in the publisher monetization market. APS […]
Video header bidding has gained approval in the adtech industry due to its rising popularity. Both advertisers and publishers […]
Google Open Bidding, previously known as EBDA, was introduced to publishers in 2018. It’s a server-side alternative to header […]
Header bidding wrapper allows publishers to request real-time bids from numerous demand partners, using the code placed at the […]
