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Results for the tag: #supply side platform

12.05.2022
What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization, or SPO, became an adtech industry’s buzzword in 2016. Supply path optimization in programmatic is not […]

19.01.2022
What are the Differences Between DSPs, SSPs and DMPs?

Demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP) are the building blocks of advertising technology. All […]

23.09.2021
What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

22.07.2021
SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

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