Results for the tag: #supply side platform

02.10.2024
Differences Between DSPs, SSPs, and DMPs in Advertising

The main difference between DSPs and SSPs is who uses them: DSPs are for advertisers to buy ad space, […]

11.09.2024
What is a Supply-Side Platform (SSP)? Current Market Outlook

In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]

21.03.2024
What is Supply Path Optimization (SPO) in Programmatic

Supply path optimization (SPO) is the practice in adtech of streamlining and selecting the most efficient routes for advertisers […]

13.08.2024
Top Supply Side Platforms (SSPs) for Publishers for 2024

Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]

11.09.2024
What is Self-Serve Advertising? | A Guide For Publishers

What is Self-Serve Advertising? A self-serve advertising is a type of digital advertising service or platform that allows individuals […]

07.10.2024
Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]

21.12.2023
SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]