Results for the tag: #programmatic advertising

15.11.2024
ID Bridging: The Privacy-First Future of Audience Targeting

ID Bridging is used in digital advertising to link user identifiers across different devices, browsers, and environments. As the […]

08.11.2024
What is Deal ID And Its Role in Programmatic Direct?

Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]

05.11.2024
What is Prebid’s SharedID: A Comprehensive Guide

Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]

23.10.2024
Prebid Summit NYC 2024: Key Insights and Future Focus

The 2024 Prebid Summit in New York City brought together industry leaders to discuss the latest trends in programmatic […]

04.10.2024
What Is Unified ID 2.0?

Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]

27.09.2024
Inside DMEXCO 2024: Key Trends Shaping Digital Advertising

DMEXCO, Europe’s premier digital marketing and tech held annually in Cologne, brings together leaders from across the advertising ecosystem […]

06.09.2024
What Is a Self-Serve DSP? A Comprehensive Guide

Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]

16.08.2024
Prebid’s User ID Module Guide for Publishers

The Prebid User ID module enhances ad targeting and increases the value of header bidding. How? It unifies user […]

09.08.2024
Maximizing Ad Revenue with Floor Price Optimization

A price floor is a threshold CPM rate set by the publisher to prevent advertisers from buying impressions at […]

07.06.2024
What is Ad Tracking?

Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]

30.05.2024
10 Best Demand Side Platforms (DSPs) For Programmatic Advertising in 2024

Demand-side platforms (DSPs) are vital tools that save time and enhance campaign effectiveness. These platforms connect advertisers with valuable […]

17.05.2024
What is a Demand-Side Platform (DSP): A Comprehensive Guide for Publishers

Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]

22.03.2024
10 Best Programmatic Advertising Platforms for Publishers in 2024

Programmatic advertising is a significant evolution from traditional ad buying. Facilitated by RTB technology, programmatic advertising allows for real-time […]

05.10.2023
DMEXCO 23: Recap of the Largest Digital Industry Event

DMEXCO (Digital Marketing Exposition & Conference) is the leading tech & marketing event for the digital industry in Europe […]

16.08.2023
What is Real-Time Bidding (RTB)?

Real-time bidding (RTB) refers to the practice of purchasing and selling ads in real-time on a per-impression basis. It’s […]

01.02.2023
Open Web vs Walled Gardens: A Marketing Expert Round-Up 

As the demise of third-party cookies approaches and the open web battles walled gardens, the question a lot of […]

30.09.2022
DMEXCO 2022: Highlights from the Largest AdTech Expo 

Last week marked the conclusion of the leading digital advertising industry event, DMEXCO. First time offline after two years […]