Results for the tag: #monetization

What is an Ad Server? | A Complete Guide for Publishers

The advertising ecosystem is complex and includes many parties, but an ad server is one of the most important.  […]

How Will Automation Impact Digital Advertising?

[ Guest Post ] Automation has a huge potential for the digital marketing and advertising sector. Digital ads have […]

Google Switches from SPM to MCM | What’s Going to Change?

[Updated 14.09.2021] Google Ad Exchange (AdX) is one of the highest-paying premium ad exchanges for buying ad inventory.  Before […]

Better Ads Standards: What Publishers Need to Know

For years the advertising industry needed a solution that would conceptualize acceptable ad formats. And we finally saw it […]

SSP vs Monetization Platform | Difference Explained

For many online publishers, programmatic advertising is an important source of revenue.  As you may already know, there are […]

Header Bidding vs Waterfall | Differences Explained

Header bidding vs waterfall is one of the most searched terms in adtech. The waterfall was an industry standard […]

Ad Viewability | What is It and How to Improve It?

Last year in the US, ad viewability levels increased across all formats to almost 70%. Both publishers and advertisers […]

Digital Ad Formats | Ultimate Guide for Beginners

Many publishers who have decided to display programmatic ads discover that there are many ad formats out there but […]

What to Do if My Website Doesn’t Pass Core Web Vitals?

Google’s official ranking factor update Core Web Vitals will be launched in mid-June 2021.    Your numbers should be green […]

What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

Client-side vs Server-side Header Bidding | What’s the Difference?

Almost every monetization company uses a client-side header bidding model, but the future of programmatic advertising leads toward another […]

3 Tips for Price Floor Optimization in Programmatic

In our previous article, we explained the difference between first-price and second-price auction. Since Google Ad Manager has completely […]

Insertion Order (IO): Everything Publishers Should Know

If you, as a publisher, had previously closed or currently have direct deals with advertisers, you might have heard […]

AMP ADS: What They Are and How To Get Started?

When Google launched AMP (Accelerated Mobile Pages) project in 2015, it had the idea to create a one-of-a-kind user-first […]

How are Rich Media Ads Different from Other Ad Formats?

The latest research shows that for 2020 in the US, just more than half of the mobile display advertising […]

What Publishers Need To Know About eCPM Drop Each January?

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]

What is a Walled Garden? | Everything You Should Know

We hear about the concept of a walled garden often these days. Ever wondered what it means? The term […]

Google Two-Click Penalty | What is It and How to Fix

As a publisher, if you have noticed a drop in CTR and ad impressions, here’s something you should look […]

What is Google AMP? | Everything Publishers Should Know

According to Google, 50% of the whole web traffic comes from mobile, and page speed is a critical factor […]

Native Ads vs Display Ads | Everything You Should Know

The very first display or so-called banner ad was published in 1994. This ad was bought by the telecommunication […]

Google May Core Update | What Publishers Should Know

You may have noticed that on May 4th, 2020, Google updated its algorithm—an event also known as ‘core update’. […]

eCPM, rCPM and Fill Rate | Guía básica para calcular los ingresos

We compared eCPM and CPM in one of our previous articles. In this article, we will extend the discussion […]

Google Ad Manager vs AdSense | Guía Completa

En este artículo te ayudamos a comprender las diferencias entre Google Ad Manager (GAM) y Google Adsense […]

CPM vs eCPM | Todo lo que necesitas saber

Are you currently thinking what is the difference between CPM and eCPM? This article will strengthen your understanding of […]

14.04.2020– Right Ad Placements

Como la solución tecnológica de HB de Setupad junto con la recomendación de formatos ayudo a incrementar los ingresos […]

08.04.2020– Monetization Case Study

Nuestra solución de Header Bidding ayudó a nuestro cliente,, a generar un 300% más de ingresos publicitarios.

23.03.2020 – Monetization Case Study

Nuestro cliente es una web que recomienda plantillas de wordpress. Con el tiempo han (...)

18.03.2020 – Monetization Case Study

Nuestra experiencia en formatos ayudó a a optimizar en un 30% sus ingresos (...)

Monetiza tu web y aumenta beneficios | Guía básica

Si te quedas sin ideas sobre como monetizar tu web te damos algunos consejos de interés […]

Se acaba el uso de Cookies de tercera generación.

En dos años, google quiere impulsar la publicidad sin depender de las cookies de terceros. Un cambio muy importante […]

Ads.txt: Guía para Publishers

It’s been a while since the IAB Tech Lab introduced ads.txt, which intends to protect advertising inventory and repel […]

DSP vs SSP | Diferencias para un Publisher

Este articulo te explica la diferencia entre cada uno de ellos […]

Black Friday y Cyber Monday Tendencias en 2019

El año pasado analizamos a fondo nuestros datos para destacar las tendencias principales […]

Monetización para principiantes | Google Adsense pistas

Si ya estás usando esta herramienta te damos algunos consejos más […]

Como afecta la estacionalidad a los ingresos publicitarios.

El verano ha terminado, pero empieza la fiesta para los publishers y la industria publicitaria […]