Results for the tag: #monetization metrics

Ad viewability is one of the most frequently discussed topics in the advertising industry. It’s sometimes referred to as […]

Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]

In digital advertising, two important metrics for publishers and advertisers are CPM and eCPM. This article explores the differences […]

Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]

After the most successful season for publishers has ended, there comes the Q1 of 2021.  We greet this quarter […]