Results for the tag: #google update

16.10.2024
An Overview of Google’s Products for Publishers 

Google is a ubiquitous figure in digital media and advertising. It’s no surprise that there are tools built into […]

18.03.2024
A Guide to Protected Audience API (Formerly – FLEDGE)

Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future.   PAAPI, emerging from Privacy Sandbox, changes […]

05.04.2024
A Guide to Google Topics API

Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]

22.08.2024
September Helpful Content Update & How to Recover From It

If your site experienced a decline after the September Helpful Content update (HCU), it could be because it relied […]

19.06.2024
A Publisher’s Guide to IAB TCF 2.0 and CMP

The General Data Protection Regulation (GDPR) came into effect in May 2018. This is by far the most comprehensive […]

19.04.2023
4 Key Metrics to Check in Google Analytics

As a publisher, reporting tools like Google Analytics are valuable for checking your website’s performance and revealing what you […]

19.06.2024
How to Switch From Universal Analytics to Google Analytics 4

Google Analytics is hands down, a go-to analytics tool for publishers and website owners. It has been around for […]

16.08.2024
Ultimate Guide to Core Web Vitals (CWV) for Publishers

Google’s official ranking factor change (Core Web Vitals) went into effect in June 2021.  The update sparked a lot […]

19.06.2024
8 Key Steps to Recover From a Google Core Update

Have you ever wondered how Google brings the most relevant organic search results from your search query? Google uses […]

03.04.2023
Google Search Console Insights Now Available to All Publishers

After a full year of testing, Google has finally launched Search Console Insights. Let’s see what this tool is […]

19.06.2024
Google’s AI Search Update 2020 | What Publishers Should Know

Last week, Google announced a new update about recent research in AI (artificial intelligence) and how BERT is now […]

19.06.2024
Google’s Licensing Program | August Update 2020

As you may have heard in June 2020, Google plans to launch a licensing program for publishers in the […]

19.06.2024
Google May Core Update | What Publishers Should Know

You may have noticed that on May 4th, 2020, Google updated its algorithm—an event also known as ‘core update’. […]