Results for the tag: #google ad manager
16.01.2024
What is a Publisher Provided Identifier? (PPID explained)
PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]
08.09.2023
A Guide to Google MCM (Multiple Customer Management) for Publishers
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
01.06.2022
Google Think Partner ’22 Key Takeaways
Context On May 25th & 26th 2022 Setupad team attended Google’s EMEA Think Partner Summit in Dublin, Ireland. It […]
22.04.2021
First-Price vs Second-Price Auction | Differences Explained
In 2019, Google has completed a transition from a second-price auction to a first-price auction model that affects display […]
