Results for the tag: #cpm
14.04.2022
eCPM, rCPM and Fill Rate | Important Monetization Metrics
Previously, we explained the differences between eCPM and CPM. This article will extend our discussion by comparing eCPM, rCPM, […]
20.01.2022
eCPM vs CPM | Differences, Formula and How to Calculate?
In digital advertising, two important metrics for publishers and advertisers are CPM and eCPM. This article explores the differences […]
30.09.2021
Average eCPM Can Be Misleading for Publishers
Publishers often evaluate the overall results by looking at the average eCPM. This can be right for a quick […]
14.01.2021
What Publishers Need To Know About eCPM Drop Each January?
After the most successful season for publishers has ended, there comes the Q1 of 2021. We greet this quarter […]
