Results for the tag: #ad monetization

15.11.2024
What is Addressability in Digital Advertising?

Recently, addressability has emerged as a significant advancement in digital advertising. It enables advertisers to target specific audiences more […]

12.11.2024
What is Universal ID?

Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]

08.11.2024
What is Deal ID And Its Role in Programmatic Direct?

Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]

31.10.2024
Traffic Shaping Explained

Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]

25.10.2024
The Ultimate Guide to Game Monetization Models

Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]

18.10.2024
What are Playable Ads?

Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]

04.10.2024
What Is Unified ID 2.0?

Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]

26.09.2024
Optimizing Prebid Wrapper’s Performance with Ad Refresh

Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]

18.09.2024
15 Best Ad Networks for Publishers in 2024

Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]

06.09.2024
What Is a Self-Serve DSP? A Comprehensive Guide

Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]

05.09.2024
Acceptable Ads: A Guide for Publishers

The digital advertising industry is growing. Websites and publishers are finding it difficult to balance revenue generation and delivering […]

03.09.2024
What is Ad Discrepancy and How to Reduce It

You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]

01.08.2024
A Comprehensive Guide to Prebid Timeouts

As a publisher, you might have heard about Prebid timeouts, but do you truly understand their impact on your […]

26.07.2024
What is a Supply-Side Platform (SSP)? Current Market Outlook

In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]

12.07.2024
What is Traffic Arbitrage?

Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]

28.06.2024
A Guide to Selling Ad Space on Your Website

Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]

20.06.2024
What is Dynamic Creative Optimization (DCO)?

Dynamic creative optimization (DCO) ensures that each user receives the most relevant and engaging ad, enhancing the overall effectiveness […]

11.06.2024
Boosting Revenue with Programmatic Ads in Playlists

Incorporating programmatic ads into playlists is a game-changer for publishers looking to maximize revenue and engagement. This strategy blends […]

07.06.2024
What is Ad Tracking?

Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]

23.05.2024
What Is Programmatic Video Advertising?

Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]

17.05.2024
What is a Demand-Side Platform (DSP): A Comprehensive Guide for Publishers

Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]

10.05.2024
What are Retail Media Networks (RMNs)?

Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]

03.05.2024
What is a Data Management Platform (DMP)?

Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]

25.04.2024
What is Native Advertising?

Native advertising is a perfect strategy for publishers to maximize revenue while enhancing user experience. It’s less intrusive and […]

12.04.2024
CPM Meaning – What is CPM in Marketing and Advertising?

CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]

05.04.2024
What is Ad Mediation?

Ad mediation helps publishers and app developers transform every ad slot into an efficient revenue source, managing the distribution […]

28.03.2024
8 Best Mobile Ad Networks for Publishers in 2024

Mobile ad networks are intermediaries that connect advertisers with app publishers. For publishers the main advantage of mobile ad […]

15.03.2024
Mobile Advertising: A Comprehensive Guide

Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]

07.03.2024
What is Audience Segmentation? 8 Main Types and Tips

Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of «one-size-fits-all» marketing. […]

01.03.2024
A Guide to Protected Audience API (Formerly – FLEDGE)

Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future.   PAAPI, emerging from Privacy Sandbox, changes […]

02.02.2024
In-Image Ads: Everything Publishers Should Know

Incorporating visuals in adverts continues to be the best way to capture the attention of your target audience. Almost […]

25.01.2024
Programmatic Audio Ads: A Quick Guide

Programmatic audio ads have emerged as a viable advertisement medium for digital marketers and a novel revenue stream for […]

24.01.2024
A Guide to Google Topics API

Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]

16.01.2024
What is a Publisher Provided Identifier? (PPID explained)

PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]

05.01.2024
10 Best Google Adsense Alternatives for Publishers in 2024

Tired of relying on Google AdSense to monetize your website? Whether you’re facing approval issues, low payouts, or just […]

01.12.2023
A Complete Guide to YouTube Ad Formats

YouTube stands out as a powerful video platform, and it offers various ad formats tailored to meet different marketing […]

28.11.2023
497% Ad Revenue Increase | Case Study

How did Setupad increase ad revenue by 497% over Ezoic monetization platform with fewer ads on sin0nime.com?  About sin0nime.com […]

24.11.2023
Top Supply Side Platforms (SSPs) for Publishers for 2024

Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]

09.11.2023
What is Programmatic Display Advertising?

Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]

02.11.2023
What is Display Advertising & How to Start Monetizing Your Content?

Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]

26.10.2023
OTT vs CTV in Programmatic: The Differences Explained

CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]

20.10.2023
What is OTT (Over-the-Top) in Programmatic Advertising?

Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]

14.09.2023
How to Set Up Prebid in Google Ad Manager?

The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]

08.09.2023
A Guide to Google MCM (Multiple Customer Management) for Publishers

In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]

28.08.2023
6 Ways to Monetize Your Video Website

Many publishers are creating video websites with their own domains to host their video content. The push behind this […]

10.08.2023
App-ads.txt – What is It, And How to Implement It?

App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]

20.07.2023
How to Increase Ad Revenue in 2024 | Success Formula and 5 Best Strategies

There is a “publishers’ success formula” (as we like to call it) you should know! Remember that your ad […]

28.03.2023
How to Make Money with Google AdSense in 2024?

You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]

21.03.2023
How to Monetize YouTube Videos?

YouTube has become a popular platform for content creators to showcase their talents and earn money through monetization. With […]

10.02.2023
Programmatic Advertising: An Ultimate Guide For Publishers

Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]