Results for the tag: #ad monetization
Recently, addressability has emerged as a significant advancement in digital advertising. It enables advertisers to target specific audiences more […]
Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]
Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
Unified ID 2.0 (UID 2.0) offers a privacy-centric, consent-based alternative to cookies, which enables identity resolution across different devices. […]
Ad refresh is a technique that reloads ads in the same placement at set intervals or based on user […]
Ad networks help publishers to effectively monetize content and maximize their revenue potential. As a publisher, you want to […]
Self-serve DSPs offer marketers and advertisers control and efficiency, but choosing the right one for your business can be […]
The digital advertising industry is growing. Websites and publishers are finding it difficult to balance revenue generation and delivering […]
You’ve probably heard about ad discrepancy or ad impression discrepancy before. If you ever look at your ad server […]
As a publisher, you might have heard about Prebid timeouts, but do you truly understand their impact on your […]
In the complex and rapidly evolving world of digital advertising, Supply-Side Platforms (SSPs) play a pivotal role. SSPs enable […]
Traffic arbitrage involves purchasing low-cost traffic from sources like social media platforms or display networks and redirecting it to […]
Many publishers face challenges in monetizing their ad inventory, but with the right strategies and tools, you can attract […]
Dynamic creative optimization (DCO) ensures that each user receives the most relevant and engaging ad, enhancing the overall effectiveness […]
Incorporating programmatic ads into playlists is a game-changer for publishers looking to maximize revenue and engagement. This strategy blends […]
Ad tracking enables publishers to measure their ad campaign effectiveness by collecting data on user interactions through cookies, pixels, […]
Programmatic video advertising automates the delivery of targeted video ads using data and algorithms, benefiting users with more relevant […]
Demand side platforms (DSPs) provide a centralized interface where real-time bidding and algorithms automate the buying and selling of […]
Retail media networks (RMNs) use retailers’ digital ad spaces to showcase personalized ads based on extensive consumer data. RMNs […]
Data Management Platforms (DMPs) are essential for publishers and marketers aiming to optimize their online presence and ad efficiency. […]
Native advertising is a perfect strategy for publishers to maximize revenue while enhancing user experience. It’s less intrusive and […]
CPM represents the revenue publishers earn for every thousand impressions that ads receive on their digital platforms. From another […]
Ad mediation helps publishers and app developers transform every ad slot into an efficient revenue source, managing the distribution […]
Mobile ad networks are intermediaries that connect advertisers with app publishers. For publishers the main advantage of mobile ad […]
Nowadays, mobile devices are central to our daily lives. Therefore, crafting a good ad campaign emphasizes focusing on the […]
Audience segmentation transforms how businesses communicate with their diverse customer base. Long gone are the days of «one-size-fits-all» marketing. […]
Google’s Protected Audience API (PAAPI) gives hope for marketers navigating the cookieless future. PAAPI, emerging from Privacy Sandbox, changes […]
Incorporating visuals in adverts continues to be the best way to capture the attention of your target audience. Almost […]
Programmatic audio ads have emerged as a viable advertisement medium for digital marketers and a novel revenue stream for […]
Google Topics API provides a privacy-focused solution that aims to balance the interests of users, publishers, and advertisers in […]
PPIDs (publisher provided identifiers) are used to identify users without relying on third-party cookies. It enables publishers to serve […]
Tired of relying on Google AdSense to monetize your website? Whether you’re facing approval issues, low payouts, or just […]
YouTube stands out as a powerful video platform, and it offers various ad formats tailored to meet different marketing […]
How did Setupad increase ad revenue by 497% over Ezoic monetization platform with fewer ads on sin0nime.com? About sin0nime.com […]
Supply-side platforms (SSPs) streamline the ad-selling process and ensure publishers get the most value from their ad inventory. From […]
Programmatic display advertising automates the buying and selling process of ad spaces by employing cutting-edge technology like AI and […]
Display advertising is a cornerstone in digital publishing, offering a blend of visual appeal and strategic monetization. For publishers, […]
CTV (connected TV) and OTT (over-the-top) both offer unique opportunities to reach modern audiences. Understanding their distinctions and capabilities […]
Programmatic OTT advertising refers to the immediate and automated purchasing and distributing of ad slots on popular streaming services […]
The partnership between Prebid and Google Ad Manager (GAM) offers publishers a powerful tool to maximize ad revenue while […]
In February 2022, Google ruled out the Scaled Partner Management (SPM) program and switched to Multiple Customer Management (MCM). […]
Many publishers are creating video websites with their own domains to host their video content. The push behind this […]
App-ads.txt file helps app publishers to prove to advertisers that the ad request originates from the app they own. […]
There is a “publishers’ success formula” (as we like to call it) you should know! Remember that your ad […]
You are probably familiar with Google AdSense. If not, here’s a three-step recap for you: Step 1 – You […]
YouTube has become a popular platform for content creators to showcase their talents and earn money through monetization. With […]
Programmatic advertising is a leading technique for buying and selling digital ads online. This form of advertising opened lucrative […]