Setupad Self-Serve
A platform to automate the management of publisher’s direct SSPs in Prebid and integration with Google Ad Manager (GAM), Google AdX o Google AdSense (an account is required to use Self-Serve).
¿Por qué elegir Setupad Self-Serve?
Optimize your Header Bidding stack with a no-code SSP management solution.
- Instant Control: Enable or disable SSPs and switch between Prebid Client and Server with a few clicks.
- Operational Agility: Gain the flexibility to test new partners and optimize your ad stack in real-time.
Boost incremental revenue by setting smart, data-driven ad refresh intervals.
- Smart Intervals: Set custom refresh timings to balance impression volume with premium eCPMs.
- Incremental Growth: Unlock hidden revenue streams by maintaining high engagement without over-saturation.
Reduce latency and improve bid density by fine-tuning the Prebid platform timeouts.
- Performance Tuning: Adjust Prebid Client and Server timeouts to capture more bids without affecting latency.
- Viewability Focus: Ensure ads load at the perfect moment to maintain high viewability and user experience.
Automate your Google Ad Manager workflow with real-time unit syncing.
- Auto-Syncing: Our platform automatically imports and updates all active ad units directly from your GAM setup.
- Effortless Testing: Instantly override existing ad units to test new ad sizes directly from the panel, helping you discover what yields the highest eCPM across your properties.
Identify and fix revenue leaks by auditing Google Ad Manager data against publisher SSP reports.
- Root Cause Analysis: Quickly identify if revenue drops are caused by timeouts, latency, or setup errors.
- Revenue Recovery: Use Prebid panel bid adjustments to align SSP bids with actual GAM delivery data.
Centralize your brand safety rules to block unwanted advertisers across all Prebid partners.
- Granular Authority: Block specific domains, advertisers, or entire categories across your entire ad stack.
- Global Syncing: Update your safety rules once and watch them apply instantly to all connected partners.
Enhance cookieless monetization using privacy-compliant, authenticated user signals.
- Increased CPMs: Drive higher bid density by providing authenticated identifiers to premium buyers.
- Privacy-First: Securely activate email hashing within the wrapper without exposing sensitive user data.
Infraestructura y herramientas adicionales
Versiones de Prebid.js estables y actualizadas con frecuencia Script minimizado (100-142kB), servido con compresión Brotli y geo-targeting SSP integrado Entrega rápida del código generado en tiempo real en Cloudflare Soluciones de ID first-party incorporadas: PPID, PAAPI, Topics API, User ID de Prebid, ID5, sharedID y Criteo ID Herramienta de redirección para la gestión de líneas Ads.txtGoogle Ad Manager (GAM)
Inicialización automática de Prebid en la cuenta GAM del publisher incluye: configuración automática de key-values y creatividades, implementación de line items para una granularidad de precios óptima, detección de monedas, pujas brutas/netas y ajustes de precio Función de importación para los GAM ad units activos del editor. Implementación de un único head code junto a las etiquetas GAM activas. Opción de agrupar ad units bajo etiquetas Head individuales para lazy loading y otros ajustes personalizados Oportunidades de Prebid Panel
Crea nuevos ad units y gestiona los tamaños asociados sin mapeo Importa IDs de los ad units desde los SSPs copiando-pegando o editando en bloque. Implementa la función sticky sin actualizar el código Ajusta los tamaños asociados y los timeouts sobre la marcha Habilita o deshabilita cualquier conexión Prebid client y Prebid server Gestiona la configuración de smart ad refresh Adaptar el tamaño de los anuncios a dispositivos específicos A/B testing con todas las opciones de configuración Realiza cambios en cuestión de minutos Sigue el historial de cambios y restaura los mismos a la configuración anterior en caso de ser necesarioReporting
Resultados por hora con comparaciones del día anterior Datos diarios de monetización, rendimiento y audiencia (GA4) combinados Visión general de impresiones e ingresos según deciles de precios CPM Desglose del rendimiento de monetización por cada socio de demanda, geolocalización y fuente de tráfico Reporting por dominio y ad unit Acceso a la Yield formula - herramienta para la proyección del crecimiento de los ingresos publicitarios Extensión de Google Chrome para supervisar y bloquear anuncios no deseados Resumen de costes de la plataforma y facturación automática Empezar es tan fácil como
¡un, dos, tres!
Conecta tu GAM
Vincula tu cuenta de Google Ad Manager, ejecuta una inicialización automatizada de 40 minutos e importa los ad units activos de GAM a la plataforma de Setupad.
Implementa una vez
Comparte el tag Prebid head con tu departamento de IT para implementarlo antes de los tags GAM activos en tu sitio web.
Impulso sobre la marcha
No-code solution for easy settings management. Add the demand partners on the fly and fine-tune settings in Prebid Panel. Experiment with timeouts, ad refresh, and optimize ad sizes to see your website’s performance soar!
Historias de Éxito de Nuestros Clientes
“En el primer año tras implementar la monetización directa con Setupad, Postimees Grupp incrementó sus ingresos programáticos un 27%, superando las expectativas iniciales. Gracias a una incorporación rápida y a un proceso de actualización por fases, 12 SSPs se migraron con éxito durante los primeros dos meses, completándose la optimización total en un período de seis meses.”
Raido Soom
Board Member Postimees Grupp
Integración con Prebid
“Antes no teníamos conexiones directas; todo el proceso era completamente automatizado. Ahora contamos con esa cooperación que nos permite eliminar muchos intermediarios. Además, ahora disponemos de nuevas vías de colaboración, como los acuerdos programáticos directos.”
Equipo
Inspira Grupa
Elige tu plan para empezar
Free
FREE
>300K
Direct
Business
Empezando desde 50 Eur
0-50M
Direct
Enterprise
Empezando desde 1000 EUR
50M+
Direct + Setupad Reseller
Preguntas Frecuentes
Who is eligible to use the self-serve platform?
The platform is built for publishers who want independent control over their monetization, are willing to work with direct SSPs, and will use their own Google Ad Manager (GAM). Please note that we require high-quality websites with significant traffic. All publishers are evaluated and approved based on our internal standards prior to onboarding.
How long does it take to get started?
The initial technical setup only takes a few hours, but getting started requires a phased approach. You will first run a test on a specific section or portion of your traffic before launching on your full inventory. It takes a couple of days to gather enough data to verify the setup and ensure buyers are activating. Following this test, a full performance evaluation is conducted using 2 to 4 weeks of data. After the test, the commercial details are to be agreed upon, and scaling to full inventory is a matter of a couple of more days.
Do I need technical knowledge to use the platform?
Basic technical knowledge (such as working with ad tags or Google Ad Manager) is helpful. However, the platform is built to be user-friendly, and guidance is provided during setup. With Setupad, you do not need to be a developer to successfully launch and manage your own Header Bidding wrapper.
¿De qué tipo de soporte disponen los usuarios de Self-Serve?
Self-Serve users have access to support resources, including documentation, onboarding guidance found in the knowledge base, and customer support when needed.
Are all features included, or do they cost extra?
All features - including advanced tools like smart ad refresh - are included in our flat CPM fee. Depending on your plan, this fee is applied differently: for Free and Business tiers, the CPM is based on ad requests, while our Enterprise model is based strictly on ad impressions. There are never any hidden "add-on" costs for specific features.
Do I need to sign a long-term contract to use Self-Serve?
There is no long-term commitment required. You simply need to agree to our standard terms and conditions to get started. Our basic terms include a 30-day notice to terminate the agreement. For billing and payouts, CPM charges for direct setups are processed at the end of the month, while reseller ad revenue payments are made on a Net 60 basis.
What level of Google Ad Manager (GAM) access is required?
To set up and run Self-Serve, your email address must have administrator-level access to your Google Ad Manager (GAM) account. This ensures you have the necessary permissions to properly configure and manage integrations.
Can I use my own demand alongside Setupad's demand?
Yes, you can run both simultaneously. You can integrate your own direct demand alongside Setupad's reseller demand, allowing you to maximize competition and optimize your overall ad revenue.
How does Setupad handle billing and payments?
Our platform offers two primary feature sets, each with its own billing structure:
Self-Serve Technology (Direct Partners): This feature allows you to manage your own direct relationships with partners like Google AdX, SSPs, and Amazon TAM. Setupad provides the unified auction technology and ad-serving infrastructure for these partners. For this service, we charge a flat ad-serving fee of €0.05 CPM (per 1,000 impressions), which is billed directly to your registered credit card. You continue to receive payments directly from your own partners according to your individual agreements with them.
Setupad Reseller Demand (Optional): You can also choose to enable Setupad's managed reseller demand as an additional revenue source. This feature operates on a 20% revenue share model. Unlike direct partners, these earnings are collected by Setupad and paid out to you on a net-60-day basis.
Prepaid Subscription and Credits: Platform usage is managed through prepaid ad impression credits, which are reduced based on the actual impressions served on your sites. Under the Business Plan, there are no free impressions included, and a fee of €0.05 net CPM (plus applicable VAT) applies. To ensure service continuity, the system automatically repurchases your chosen plan when credits run low. You can monitor your balance in the Billing section, update your payment methods, or cancel your subscription at any time.
