Publicidad programática

 
20.11.2024
20 minutos para leer
GAM Floor Prices vs. Prebid Floor Prices: Understanding the Difference

Discover the key differences between GAM and Prebid floor prices and learn how to maximize ad revenue. Find the right strategy for your inventory!

15.11.2024
16 minutos para leer
¿Qué es una plataforma Supply-Side (SSP)? Perspectivas actuales del mercado

En el complejo y cambiante mundo de la publicidad digital, las plataformas Supply-side (SSP) desempeñan un papel fundamental. Las […]

14.11.2024
11 minutos para leer
Ads.txt Guide: Implementation, Benefits, and Best Practices 2024

Ads.txt aka Authorized Digital Sellers protects ad inventory and avoids programmatic ad fraud. Learn its features, implementation, and best practices for 2024.

17.10.2024
6 minutos para leer
Managed Service vs. Self-Service Programmatic Platforms

Discover the key differences between managed services and self-serve platforms in programmatic advertising and learn which is best for your ad operations.

26.09.2024
18 minutos para leer
Optimizing Prebid Wrapper’s Performance with Ad Refresh

Learn how to optimize Prebid wrapper with ad refresh for higher revenue and better ad performance. Read now!

06.09.2024
19 minutos para leer
What Is a Self-Serve DSP? A Comprehensive Guide

Read and discover the benefits of self-serve DSPs, compare them with white-label and managed DSPs, and find the best one for your needs.

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