Discover the key differences between GAM and Prebid floor prices and learn how to maximize ad revenue. Find the right strategy for your inventory!
En el complejo y cambiante mundo de la publicidad digital, las plataformas Supply-side (SSP) desempeñan un [...]
Learn what ID bridging is, how it works, and why it’s a critical strategy for publishers in a cookieless, privacy-first digital world!
Explore the impact of addressability in digital advertising, its benefits, challenges, and the future of targeted ads in a privacy-focused, post-cookie world.
Ads.txt aka Authorized Digital Sellers protects ad inventory and avoids programmatic ad fraud. Learn its features, implementation, and best practices for 2024.
Discover how Universal IDs replace third-party cookies for better targeting & privacy. Learn their benefits and key solutions. Read more!
