Publicaciones de: Alise Zaiceva
Recently, addressability has emerged as a significant advancement in digital advertising. It enables advertisers to target specific audiences more […]
Ads.txt file has been introduced by the IAB Tech Lab in 2017. It intends to protect ad inventory and […]
Google Discover, launched in 2017 as Google Feed, represents a significant shift in how users consume digital content. Unlike […]
In today’s fast-paced digital world, programmatic advertising gives publishers the flexibility to monetize their platforms effectively. When it comes […]
In the fast-paced world of digital advertising, new buzzwords seem to pop up every day–Prebid Management Platform, Prebid as […]
Publishers often wonder which mobile ad sizes and mobile ad formats are the best for website monetization. This is […]
DMEXCO, Europe’s premier digital marketing and tech held annually in Cologne, brings together leaders from across the advertising ecosystem […]
The main difference between DSPs and SSPs is who uses them: DSPs are for advertisers to buy ad space, […]
The digital advertising industry is growing. Websites and publishers are finding it difficult to balance revenue generation and delivering […]
