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Author: Alise Zaiceva 5 minute read
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Setupad Guaranteed+ Program | Case Study

Disclaimer: This article features information about the Setupad Guaranteed+ program. Please note that we reserve the right to reject a website if it doesn’t meet our robust quality standards. 

About is an online diary service providing free personal diaries and journals for general use, both private and public. It gained popularity for its anonymity feature, allowing users to share only what they choose. 

The creator of the website, Christian, did not research competitors and instead focused on user feedback for feature development. To his own surprise, the website became popular with thousands of loyal users all over the world. 

The Challenge: Upgrading to a more advanced monetization solution without risk 

Before switching to Setupad, used Google Adsense with two ad slots on the front page. The site was not optimized for ads, and Adsense’s auto ads feature was primarily utilized.

The switch to Setupad was driven by issues with speed and reliability in other ad networks. 

Setupad’s speed and lack of low-paying filler ads were key factors for a switch. The Setupad Guaranteed+ program also influenced the decision, offering confidence in revenue protection. 

About the Setupad Guaranteed+ program 

This is our premium service that guarantees website owners a fixed amount of ad revenue for a period of 1-3 months. The aim is to provide a reliable and steady revenue stream, allowing publishers to focus on content creation and audience growth.

The key features of Setupad Guaranteed+ program are:

With this program, Setupad promises to match current earnings and increase them by 10-30%. We guarantee to pay the calculated amount even if the actual earnings don’t reach the target.

The process begins with analyzing the website’s historical monetization and traffic data to calculate a guaranteed daily revenue figure. If we exceed the guaranteed amount, we will pay the higher amount.

To qualify for Setupad Guaranteed+ progam, publishers must provide Setupad access to all inventory and coordinate improvements for ad placement, and grant access to analytics and monetization data to calculate the guaranteed revenue. We also require from a publisher full trust and cooperation when it comes to our recommendations and technical solution to maximize yield as we can only be confident in the results when our solution is being implemented according to our tailored recommendations and guidance. A publisher must also guarantee the stability of website traffic (to a possible degree).

The Solution: Guaranteed revenue and custom approach  

To calculate the guaranteed revenue, we looked at the average results from the last year and the last 3 months. We added 10% as our guaranteed revenue promise. Nevertheless, the results exceeded the guaranteed revenue amount by 5% in the first month and by 10% in the second month. 

Setupad’s Customer Success Manager, Annija Anna Geige, worked out a brand new placement proposal for 

For example, we replaced a 160×600 vertical sidebar on the homepage with a repeatable lazy-loaded 200×200 rectangle. 

For better viewability and results, we added top-performing formats, such as large top billboard banner, interstitial, instream video player, anchor ad, side rails, and others.

It’s important to note that is an SPA (Single-page application). Perhaps the biggest advantage of these pages is that they load much faster after the initial download. However, ad load initialization in SPAs differs from traditional multi-page websites due to the way SPAs handle navigation and content loading. 

In a traditional website, navigating to a new URL typically involves a full page reload, which naturally reinitializes all scripts, including ad scripts. However, in a SPA, navigation between different “pages” or views usually doesn’t involve a full page reload. Instead, content is dynamically loaded, and the URL is updated using JavaScript, often through frameworks like React, Angular, or Vue.js. This approach requires a different strategy for ad load initialization, which was successfully implemented by Setupad’s AdOps Trafficker Sabīne Žilde. 

“I’ve been very impressed by my Account Executive [Annija Anna Geige, Customer Success Manager at Setupad]. She has been diligent and thorough with the issues that have come up, with clear communication.”–says Christian, the owner of

We also emphasized to the client that to effectively monetize his European and US traffic, the website must have a Consent Management Platform (CMP) in place. 

❗️Note: Beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will also be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB’s Transparency and Consent Framework (TCF). 

As a trusted monetization provider and a Google Certified Publishing Partner (GCPP), Setupad offers a free CMP service that is IAB & Google-certified, and TCF 2.2 compliant.

In order to check if your chosen CMP is IAB and TCF 2.2 compliant, go to the IAB CMP list and type in your partner’s company name.

Source: IAB

The Result: 33% revenue growth and 29% viewability increase 

To calculate the increase in revenue, impressions, and viewability, we compared one full month when the client was using only Google AdSense against one full month when the client was only using Setupad.

  • A 33% revenue growth
  • A 43% increase in ad impressions
  • A 29% increase in viewability

The owner of expressed satisfaction, stating, “Apart from Adsense, Setupad has been the easiest to deal with, with the fastest solution. And I do feel the personal touch. If something isn’t working right, I’ll hear from Setupad. I like that.”

Setupad has developed a Setupad Guaranteed+ program to give content creators more confidence in switching to a more advanced monetization solution without risking their passive income. 

Let our team of professionals protect your revenue, allowing you to concentrate on the core aspects of your online business, whether it involves ads or not. With Setupad, rest assured that neither user experience nor your revenue will be compromised. Sign up today! 

About Alise Zaiceva
Alise is a content marketing manager at Setupad. She’s passionate about content and helping publishers scale their businesses through powerful digital marketing strategies. In her free time, she expands her knowledge of tech.

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