Programmatic Advertising Statistics and Facts 2020

programmatic statistics 2020

Looking for the latest programmatic advertising statistics, reports, and facts? We’ve got you covered.

  • Publishers’ total ad revenue on average has increased by 1.14% in 2020 (Jan – Sep) compared to the last year. (Setupad, 2020)
 If you want to see the full infographic – have a look at the bottom of the page!
  • From March to June 2020, publishers experienced a drop in the average eCPM by 4.32% compared to the same period in 2019. By adding July eCPM results, the average eCPM has improved by 0.23% compared to previous stats. (Setupad, 2020)
  • According to eMarketer’s report, digital ad spending will increase by 2.4% in 2020 worldwide, which is the lowest on record. (eMarketer, 2020)
  • In 2020, 68% of marketers stated that paid advertising is ‘very important’ or ‘extremely important’ to their overall marketing strategy. (Hubspot, 2020)
  • Pubmatic’s July report shows that global ad spend is dropping amid pandemic. Currently, ad spending is 7% below pre-pandemic levels. (Pubmatic, 2020)
  • Programmatic advertising statistics show that in 2020 one of the top trends is automation–– AI and machine learning. It is expected that by 2021 digital ad spend will increase by 88% in the US. (eMarketer, 2019 and Setupad, 2020)
  • Even though Google is still the biggest ad seller worldwide, its ad revenue is expected to drop in 2020. eMarketer estimates that Google’s net U.S. digital ad revenue to be $39.58 billion in 2020, a decline of 5.3% from $41.80 billion in 2019. (Forbes, 2020)
  • IAB strongly recommends publishers update their Consent Management Platform (CMP) to TCF v2.0 until the end of September. According to Google, a grace period to fix all the TCF v2.0 implementation errors must be done before October 15th, 2020. (Setupad, 2020)

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