Creating content consistently and maintaining a stable reader base is a difficult job in itself. Therefore, it’s no surprise that some publishers struggle to keep up with the latest trends and developments in advertising technology.
Here, we offer a glimpse into the primary benefits publishers enjoy when they choose to work with a monetization partner.
Ad Revenue Optimization
When it comes to selling ad space, the aim always should be to sell at the highest possible price, right? Header bidding is precisely how this can be achieved. It offers your ad inventory to a larger pool of demand, thus increasing your ad revenue.
There are two ways through which publishers can harness header bidding technology:
1. Build it in-house.
2. Partner up with a monetization company, like Setupad.
Getting access to the biggest players in the industry is far from the hardest part of implementing header bidding in-house. To even get started, publishers need to have a solid understanding of all the layers that the header bidding solution consists of.
Are you prepared to create tags, set floor prices, and implement blocklists? And repeat this process in 15 different interfaces? Bear in mind that even the smallest of optimization tasks can take up to three months to implement.
But you know what takes only a minute? – Signing up to join forces with a monetization platform.
A lack of technical expertise may ruin all the efforts you have invested in your yield management.
Every year, there are new regulations introduced by big industry players such as Google, which is why publishers are constantly faced with the challenge of revision and adaptation. Failure to do so might result in being blocked and losing ad revenue completely.
Besides gaining access to advanced technology, monetization companies can help you choose the right ad placements, avoid malvertising attacks, and maintain a positive user experience.
Below are three key questions any publisher should ask itself:
1. Where is my traffic coming from?
Use Google Analytics to review your visitors’ locations. Then, adjust ad formats to suit visitors of specific countries. This is important because the optimal ad size varies for different countries.
For example, in Scandinavia, the best performing leaderboard positions are 980×250 and 980×200. On the other hand, in most of Europe, the most popular leaderboard is 970×250.
2. What are the session duration and pageview statistics?
Websites that are service-based or offer rich content will have different strategies for their ads. For example, sticky ad placements will work better for websites with scrollable content.
3. Where is my content consumed?
To reach the full ad revenue potential, be sure to know which devices your readers mostly use. Mobile placements are known to be effective in increasing overall ad revenue. However, to avoid negative user experience, it is important to establish a balance between ads and content.
In addition to selecting and testing the best performing ad placements, there are other products that can help you manage and boost your ad revenue, such as Ad Refresh. Setupad offers this product as a package deal when partnering up.
It is estimated that the ad industry is losing over 1 billion US dollars per year due to malvertising.
Setupad offers publishers an extra layer of security when it comes to low-quality ads, auto redirects, and pop-ups. Real-time blocking allows you to showcase ads of the highest standards and gain the trust of your visitors.
With a monetization partner, publishers no longer have to worry about their brand reputation and losing loyal visitors due to subpar ads.
Time and Cost-Efficiency
By handling time-consuming tasks, monetization platforms enable publishers to regain precious time for their true calling: creating quality content. Publishers have the option to build the technology themselves or with partners, but it can take years to achieve substantial results. This means missing out sorely on ad revenue.
Outsourcing to ad monetization platforms with a proven track record and expertise is, without a doubt, a power move that can boost the success of your business. It is also far more cost-efficient to pay your partner a monthly fee than to cover the costs of managing an ad-ops team.
To sum up, leave the complex implementation of header bidding to the pros and see tangible results in no time!