Search engines like Google prioritize pages that load fast. Therefore, the position of a webpage’s ranking in search results can also reflect its loading speed.
If your website’s loading speed is too slow, you are at risk of not only losing your visitor’s attention but also undermining your potential reach of new visitors.
These 10 effective tips will make your website load faster in 2022:
- Implement Lazy Loading for Ads
- Optimize Website for Mobile
- Optimize Images
- Use a Content Delivery Network (CDN)
- Fix 404 Errors
- Reduce the Redirects
- Implement Browser Caching
- Use a Premium DNS Service
- Reduce Third-Party Scripts
1. Implement Lazy Loading for Ads
The concept of lazy load ads is simple. With this technique, the ad is displayed right at the moment your viewers are likely to see it. This technique can be effective in optimizing your page’s speed and improving the user experience (UX).
Why should you consider lazy loading for ads?
- It improves your ad viewability score.
- It increases the loading speed of your page, on average, by 6 to 8 ms. Every millisecond matters.
- It reduces page latency.
Lazy Load Example
2. Optimize Website for Mobile
As of Q1 2021, 54.8% of global web traffic originated from mobile devices.
With Core Web Vitals and Google’s switch to a 100% mobile-first index, It’s more than crucial that your webpage is mobile-friendly and adjusted for smaller screen sizes, for example, iPhone 12 mini or Google Pixel 5.
How to optimize your website for mobile?
You need to:
- opt-in for a responsive website design;
- reduce the number of plugins that load unused CSS;
- lazy-load images;
- consider switching to Accelerated Mobile Pages (AMP) or Cloudflare for Mobile;
- regularly test your mobile site speed and monitor mobile-friendliness on Google Search Console.
3. Optimize Images
Images take up the most website resources to download, which results in a longer loading time for your site.
In some instances, images are too heavy or there are too many of them. In other, the format isn’t right.
How to reduce the file size of an image?
The tips below will help you to optimize your images to improve your website’s loading speed.
- Compression: before uploading any images, make sure to compress them using tools like TinyPNG. This will reduce their size without sacrificing the quality.
- Implement lazy-load: with this technique, any image that isn’t visible to the page can be loaded at a later point in time. There are many plugins available like Native Lazyload.
- Using the right formats: use the most popular image formats. As a rule of thumb, PNGs are better for graphic images, while JPEGs are better for photos. Next-gen image formats like WebP are also gaining popularity, but beware that browsers like Internet Explorer and older versions of Firefox, Sarafi, and Edge don’t support them.
- Using CSS Sprites: with CSS Sprites you can combine frequently used images like logos and buttons and generate one CSS code that will load them all at once. This will improve website speed because instead of downloading all images one after another, they’ll be downloaded as one.
4. Use a Content Delivery Network (CDN)
A CDN, also known as a content distribution network, is a geographically distributed network of servers. It allows access to web content regardless of the user’s location.
A website’s loading speed is directly affected by the user’s location. For users who are physically further away from your server, the website loading time will be higher.
With CDN, the traffic is distributed between multiple servers which helps users to get information as fast as possible This is especially important for publishers with geographically diverse traffic.
5. Fix 404 Errors
404 errors, or the popular “Page Not Found” message, is a notification used by search engines to indicate that a specific webpage or entire website no longer exists.
404 errors not only irritate users but also significantly harm website performance.
How do I fix slow-loading web pages?
In order to fix slow loading web pages use error detection tools, like Google Webmaster Tools (GWT) or Ahrefs’ Site Audit.
These tools will help you quickly detect all the errors related to your site.
If the 404 error webpage has a lot of external backlinks, consider setting a 301 redirect. Search engines will index the new URL, while old backlinks will be added towards the new URL’s ranking. To get the new page indexed faster consider adding it manually to your sitemap.
6. Reduce the Redirects
Webpage redirects forward visitors to a different URL than the one they requested. This creates additional HTTP requests, which require extra processing time.
For most website owners, it’s not realistic to eliminate all redirects. However, to maintain the speed of your webpages, consider keeping only essential ones.
It’s recommended to use direct links when redirecting pages on your website. This will minimize redirect chains and enhance the performance of your entire website.
Minifying means optimizing the code by removing unnecessary spaces, line breaks, comments, etc. The result is a “shorter” file version that requires fewer bytes to download.
This is especially important for WordPress publishers because website builders can sometimes create messy code that can slow down a website.
These tools will help you with this process:
8. Implement Browser Caching
When a user visits the webpage for the first time, he needs to download a lot of information (HTML document, CSS stylesheet, JS files, images, etc.) before using it.
How does browser cache work?
If you are a WordPress user, the W3 Total Cache plugin will be of help. As it records elements of your website for future visits, the loading speed of your website will be much quicker.
Related Article: Best Free Plugins For WordPress 2021
9. Use a Premium DNS Service
It is crucial to understand that all web hosts provide free DNS hosting. We are fairly confident that your business has it at this very moment.
DNS is one of the primary factors determining server response time. However, to improve this time you need a fast DNS provider.
Switching to premium DNS hosting like Cloudflare can boost your site’s speed by up to 40%. It’s definitely worth considering.
10. Reduce Third-Party Scripts
Third-party scripts are any external scripts that are embedded in your website through a third-party code, for example, embedded Youtube video or chatbot.
They usually add functionality to your website and offer many useful features like social share buttons, comments, analytics, etc.
Third-party scripts add up additional loading time for the website. So keep only the really important ones. Ask yourself, do you really need chatbot functionality on all of your pages? Is it possible to keep it just on the homepage?
That’s what we did at Setupad, and saw a 25 score increase in PageSpeed Insights! Pretty good, right?
And that’s a wrap! Remember, improving your page speed is a continuous process and you won’t see results in a day.
Run a site audit to find and fix the pages that harm your loading speed.
For Setupad clients, we offer a free website loading speed audit where our experts offer more recommendations tailored to their websites. Join Setupad and get a free loading speed audit for your site.