ChatGPT and Its Importance for SEO
What was the most searchable AI tool in the last couple of months? What is ChatGPT, and why does everyone talk about it? Will it become the next adtech trend, and how does it help your SEO and content writing?
In this blog post, we’ll introduce you to the revolutionary text generator and answer these and many other questions.
We’re confident you couldn’t miss the buzz around ChatGPT, but if you did, let’s find out what it is.
What is ChatGPT?
ChatGPT– short for the chat-based generative pre-trained transformer, was introduced by Open AI towards the end of November 2022. It is based on the architectural model of GPT-3, introduced in May 2020 as the third-generation language prediction model in the GPT-n series.
ChatGPT is a chatbot that’s capable of actively participating in discussions and generating related answers to inquiries in a human-like manner. Thanks to supervised learning, the chatbot can analyze large amounts of data and go as far as suggest predictions.
This chatbot has gained enormous popularity because it surpasses all the limitations AI-based technologies have had ever since. The fact is ChatGPT can replace human intelligence because it not only gives automated answers to questions but responses considering previous conversations.
On top of that, it can write stories and poems, undertake research and analysis, share tips on how to drive traffic, create meta descriptions and ad copies, and even actual programming code. The chatbot is mind-blowing, and surely, publishers and content creators can use it to write appealing content or come up with marketing strategies.
How Can You Use ChatGPT for SEO and Content Writing?
1. Identify and offer relevant keywords
You can conduct keyword research using ChatGPT effortlessly and quickly. All you need to do is open the chatbot, write a few target keywords you want to rank for, and wait until it loads a list of related keywords. The advantage is that it suggests a list of keywords based on the latest search results and ensures healthy competition.
2. Check grammar and spelling
Thanks to the GPT-3 computer program, ChatGPT can become your daily writing assistant. You can improve your writing quality and style if you follow the suggestions and feedback given by the chatbot. Moreover, the chat will auto-correct your spelling and grammar mistakes.
3. Build AI-powered customer support
Undoubtedly, effective customer service is the main incentive for business growth and customer satisfaction, especially when it’s available 24/7. Besides creating content, the chatbot may also perform linguistic tasks such as paraphrasing, summarizing, translating, and answering queries.
The essential advantage is that it provides individualized responses to each client, ensuring that consumers obtain the information they need in a timely manner.
From the previous messages, businesses can get reliable data about customers’ needs and preferences and adjust their ad campaigns accordingly. Using up-to-date information and addressing customers’ questions instantly will boost client satisfaction and allow marketers to focus more on strategic tasks.
4. Generate creative content
It’s no surprise that AI-based ChatGPT can transform SEO and marketing, bringing about new opportunities and chances. Thanks to its GPT-3 autoregressive language model, the chatbot can generate text that is hardly distinguishable from human-written material.
One of the main SEO strategies for increasing organic traffic and gaining the trust of both Google and readers is having great content. Here is when ChatGPT comes in, offering content creation that includes the most used keywords and phrases. The high-quality and professional implementation of the chatbot will save publishers hours creating customized content, satisfying user intent, collecting metadata, and optimizing websites for search engines.
What Disadvantages Does ChatGPT Have?
Although it’s easy to get very enthusiastic about ChatGPT and its impressive applications, publishers should also pay close attention to its weaknesses. Entirely relying on this technology for SEO may be risky and result in penalties when misused.
1. Current events are unknown
One of the primary disadvantages of ChatGPT is that its data is based on events before 2021 and lacks daily updates. So, if you want to use a chatbot to create factual content about the latest events, you need to use an alternative solution, like Writesonic’s ChatSonic. This tool boosts the same capabilities as ChatGPT, can create images (AI Art), and even supports voice commands.
2. Can be inaccurate and biased
We should not forget that ChatGPT can’t replace human intelligence entirely and that it’s not 100% accurate all the time. As for now, it’s impossible to prevent the chatbot from providing wrong or incorrect information, so you should be more attentive.
Another disadvantage is that it showcases prejudices because it was initially trained based on a dataset which can rarely be clear from dataset bias. It can automatically become a source of confusion if people take these biases and wrong information for granted.
Although AI content is informative and well-written most of the time, it lacks sufficient depth and perspective to make it high-quality and unique.
3. Content created by ChatGPT can be identified
Google algorithms have gone so far that now it’s possible to detect AI-generated content. The technology is trained based on various articles, websites, and books, so it recreates and states what has already been available to the public.
The thing is that it’s against Google’s guidelines to use AI-generated content, which has become even more important with the rollout of Helpful Content Update. If the algorithms detect you using auto-generated content, your SEO will definitely suffer the consequences.
To avoid the challenges mentioned above and use ChatGPT more efficiently, it’s important to realize that the chatbot is not human and cannot be compatible with human intelligence. This and all the other AI-based technologies should be viewed as assistants and facilitators and not as substitutes for humans.
The mind-blowing characteristics of ChatGPT can effectively be combined with humans’ to save time and increase effectiveness.
In a nutshell, ChatGPT is a powerful language model created by Open AI to generate human-like language. Based on the large amounts of trained data, it can interactively answer questions and provide useful information quickly.
ChatGPT has quickly swayed many industries by offering new methods for increasing effectiveness, including SEO and marketing. For example, it can engage people in conversations while answering questions, generate SEO content in different genres and styles, and create metadata.
However, when it comes to high-quality and authentic content creation, ChatGPT is not the best because it can still deliver biased or discriminatory answers or lead to misinformation. It should be noted that its data is limited only to events before 2021, so it can’t produce up-to-date content. What’s more, the chatbot’s content can easily be detected by Google’s algorithms and be a source of penalties while also hindering SEO.
Although this impressive technology is suitable for various non-cognitive tasks, ChatGPT’s limitations should be a means to appreciate both humans and innovative technology and try to combine both of them for even better results.