Posts by: Anete Jodzevica
PAIR, Google’s identity solution, enables publishers and advertisers using DV360 to securely match their first-party data for delivering personalized […]
Google Ad Manager and Prebid floor prices offer distinct approaches to managing minimum bid thresholds. GAM focuses on consistency […]
ID Bridging is used in digital advertising to link user identifiers across different devices, browsers, and environments. As the […]
Universal ID is a promising alternative to third-party cookies that addresses privacy concerns and offers more robust and efficient […]
Deal IDs foster direct, customized connections between publishers and advertisers. These identifiers facilitate private transactions, allowing both parties to […]
Prebid SharedID is a solution that provides a privacy-friendly, reliable way to recognize users without relying on third-party cookies. […]
Traffic shaping is a network management technique that controls data flow to optimize performance and resource utilization. For publishers, […]
Game monetization includes strategies developers and publishers use to generate revenue from their games, whether through ads, in-app purchases, […]
Playable ads offer users an engaging way to interact with mobile apps and games through immersive mini-experiences before making […]
