Posts by: Alise Zaiceva
Introduction With continuous phasing out third-party cookies and tighter regulations around privacy, publishers are left in uncharted territory. This […]
Are you interested in learning more about programmatic SEO but don’t know where to start? If so, you’re in […]
Introduction Targeted advertising drives over 70% of ad revenue globally and expected to reach 86% by 2030. Still, the […]
The rise of audience curation in ad tech represents a significant evolution in how digital advertising operates, particularly in […]
Recently, addressability has emerged as a significant advancement in digital advertising. It enables advertisers to target specific audiences more […]
Ads.txt (short for Authorized Digital Sellers) is a text file introduced by the IAB Tech Lab in 2017 to […]
Google Discover, launched in 2017 as Google Feed, represents a significant shift in how users consume digital content. Unlike […]
In today’s fast-paced digital world, programmatic advertising gives publishers the flexibility to monetize their platforms effectively. When it comes […]
In the fast-paced world of digital advertising, new buzzwords seem to pop up every day–Prebid Management Platform, Prebid as […]
