Our goal was to eliminate the 'reseller' opacity that was diluting our premium inventory. Setupad enabled us to execute a massive shift in record time - onboarding 10 direct SSPs and launching in just two months. Technically, the combination of direct publisher GAM serving with Setupad's specialized Prebid modules was the game-changer. It allowed us to cut out resellers and create a cleaner, direct-path supply chain.
The experience has been excellent: we now have a transparent environment for partners and significantly improved yields. Test phase results showed a 4% to 24% increase in total revenue when running Setupad side by side.
