Setupad handles all data responsibly. Want to know more?
1. Introduction Setupad SIA (“Setupad”), is a company registered and incorporated in Latvia with its head office situated at Strelnieku street 8-40, Riga, LV-1010, Latvia, and with offices in Lithuania and Spain.
This Privacy Policy explains the types of information we collect, how we use, disclose, and store this information while providing advertising services for clients of Setupad. 2. Our services Setupad is a yield management platform that develops and operates header-bidding technology.
Setupad participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Setupad’s CMP identification number within the framework is 379.
Setupad participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Setupad’s Vendor identification number within the framework is 1241. 3. Data Protection Officer We have appointed a Data Protection Officer (DPO) to oversee our data protection practices. If you have any questions or concerns regarding your personal data, you can contact our DPO Toms Panders at:
Email: [email protected] Mailing Address: Strelnieku street 8-40, Riga, LV-1010, Latvia 4. Data we collect We collect and store personal information that you provide directly to us through the Website during the registration process or otherwise in connection with your use of our Website. We require registration at Setupad from everybody who wants to gain access to the platform and use its features. The registration process presupposes providing personal information, including full name, contact details. When you choose to provide us with your Personal Information you consent to the use of your Personal Information as identified in this Policy and as may be further identified at the time of collection. You can choose not to provide us with your Personal Information, but in that event, we may not be able to provide you with full use of the Website or Services.
Additionally, in other websites, we may collect the following data for the service of our advertising technology solutions:
Activity on the website
IP address
Date and time of the visit
Device and browser information
Geographic information, based on IP address (to the city level)
Served ads data
Data received from other digital advertising networks
Hashed email address
User ID assigned in our system
This data is used in a non-personally identifiable way for the purpose of ad serving operations only. 5. Legal Basis for Processing We process personal data based on one or more of the following legal bases:
Your consent
The necessity of processing to perform a contract
Our legitimate business interests
Compliance with legal obligations
If we rely on consent, you have the right to withdraw it at any time. 6. Information sharing Setupad does not share raw collected information with any third party. However, we may share your personal data with third-party service providers, business partners, and advertising networks for purposes such as analytics, advertising, and fraud prevention. We ensure that these parties comply with applicable data protection laws and implement appropriate security measures. 7. International Data Transfers If we transfer your personal data outside of the European Economic Area (EEA) or other jurisdictions with data protection laws, we ensure appropriate safeguards are in place. This includes using Standard Contractual Clauses approved by the European Commission or other legal mechanisms. 8. Data retention We store your personal information for a period of time that is consistent with our business purposes. 9. Your Rights You have the right to access, correct, delete, or restrict the processing of your personal data. You may also have the right to data portability and the right to object to certain processing activities. To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable data protection laws. 10. Cookies Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. Using cookies is a common and prevalent practice in the ad industry. The following types of cookies may be employed by Setupad:
Cookies necessary for proper website operation (e.g., authorization)
Cookies gathering personally non-identifiable information on how people use Setupad and tracking performance
Cookies storing option and functionality choices to provide users with a customized and relevant experience
Targeting and advertising data cookies for the purpose of advertising campaign tracking, serving targeted relevant ads, and interest-based advertising
11. Managing Cookies Cookies can be removed using privacy preferences in your browser or application or using general system privacy settings (such as those available in the Android operating system). After that, Setupad will not be able to serve relevant targeted advertising and will continue serving general non-personalized ads.
Please refer to browser instructions to decline the saving of cookies:
12. User Choices and Opt-Out Mechanisms You can manage your privacy preferences by adjusting your browser settings, using opt-out mechanisms provided by our partners, or contacting us directly. You may opt out of targeted advertising by visiting Google’s Ad Settings page or using industry-standard opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI). 13. Children's Data We do not knowingly collect personal data from individuals under the age of 16 (or the applicable age limit in your jurisdiction). If we become aware that we have collected data from a minor without appropriate consent, we will take steps to delete such information promptly. 14. Security Setupad applies reasonable measures to protect the collected data against accidental or unlawful destruction and loss, alteration, unauthorized disclosure, processing, or access.
Setupad is a member of the Interactive Advertising Bureau and complies with its highest industry standards on digital advertising, including user privacy protection best practices. 15. Changes to This Policy We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or industry standards. If we make significant changes, we will notify you by posting a notice on our website.
We encourage you to review this page periodically to stay informed about how we protect your data. Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. 16. Final terms By using our Website you agree to the terms and conditions set out in this Privacy Policy.
For any questions or concerns regarding the Privacy Policy and use of the Website, please contact Setupad at this email address: [email protected].
