In-app advertising is an exciting growth area, with global ad spending projected to reach US$360.3 million in 2023. It provides publishers with many lucrative ways to monetize their app inventory. But just like with any emerging channel, there are barriers that must be overcome.
This guide aims to unlock the opportunities of mobile app inventories and provide publishers with insights on navigating in-app advertising challenges.
State of mobile and in-app advertising
In-app advertising best practices and considerations
Common in-app monetization technology