Move your Monetization from Reseller to Direct

arrow Own your contracts, we provide the tech.
arrow Switch revenue-share for flat CPM fees.
arrow Enterprise automation with certified AdOps support.
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Client References

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Our goal was to eliminate the 'reseller' opacity that was diluting our premium inventory. Setupad enabled us to execute a massive shift in record time - onboarding 10 direct SSPs and launching in just two months. Technically, the combination of direct publisher GAM serving with Setupad's specialized Prebid modules was the game-changer. It allowed us to cut out resellers and create a cleaner, direct-path supply chain.

The experience has been excellent: we now have a transparent environment for partners and significantly improved yields. Test phase results showed a 4% to 24% increase in total revenue when running Setupad side by side.

Steffen Weber Owner, ComputerBase.de

Why us?

Setupad Self-Serve

CEO / FOUNDER

Stop being a guest in your own ad stack. Setupad provides the infrastructure to bring monetization in-house—optimizing your existing direct SSP contracts and expanding your demand through new partner introductions. Scale your programmatic capabilities with Google-certified AdOps support and zero IT bottlenecks.

CEO / FOUNDER person

Asset Control

Make a fair Prebid vendor comparison and reclaim sovereignty from the "middlemen" by running Prebid in your publisher's GAM and receiving the SSP payments directly.

Gross Transparency

See your inventory's real value with gross-revenue reporting that matches the results in your publisher's GAM.

Transition to Direct

With the help of demand partner introductions, an automated management platform, and real-time Bid Analytics, publishers transition into the direct business within weeks.

Enterprise-Level Ownership

Scale with the technology trusted by top media brands. Leverage our enterprise software and Google Certified Publishing Partner expertise to retain full control of your ad stack.

Setupad Self-Serve

AdOps

Instant Bulk Management. Manage Prebid settings with mass-edit velocity in a specialized interface built by AdOps, for AdOps. Add or remove demand partners, change timeouts, and edit floors across all ad units in just two steps- making the transition from reseller to direct effortless.

AdOps person

Zero IT Bottleneck

Stop waiting for developer sprints. We handle the technical maintenance- testing new Prebid versions and adding modules- while you retain full autonomy to push configuration changes live instantly.

Automated GAM Sync

Eliminate hours of copy-pasting and configuration errors. Streamline operations by automatically synchronizing ad units and their settings between the Prebid Panel and Google Ad Manager.

Monitoring & Optimization

Turn data into revenue. Analyze live auction dynamics with real-time Bid Analytics and visualize every revenue stream using clear, actionable stacked graphs.

A/B Testing Optimization

Explicitly test timeouts, partners, and refresh rates to find the highest-earning configuration through automated traffic splitting.

Setupad Self-Serve

CFO

Save 50% of Your Commission Costs. Revenue-share is limiting publisher growth. Protect your revenue increase by replacing 20% rev-share commission with a predictable €0.05 fixed CPM model. By moving to direct accounts, you replace the middleman risk with predictable infrastructure cost.

CFO person

Recover 10% Discrepancy Leak

Publishers are losing >10% of revenue due to the discrepancies between GAM reporting and revenue statements in the SSP accounts. The Price Adjustment functionality addresses this and allows you to keep the demand partner bidding.

Accelerated Cash Flow

Moving to direct payments shortens the payment cycle with some SSPs and improves overall cash flow.

Missing revenue identification

By connecting the extensive list of Setupad reseller accounts, publishers can quickly identify the missing top-performing SSP accounts that should be switched to direct deals to save commission.

Supply Path Optimization

With direct SSP accounts, publishers' inventory is more discoverable by the buy side. Bidding partners can skip the reseller verification step and include this inventory in premium campaigns, thereby bypassing the reseller account's performance.

Setupad Self-Serve

CRO / HoS

Programmatic competes with direct campaigns. Stop leaving money on the table with static floors. Setupad enables direct campaigns to compete with programmatic demand via Price Priority in your own GAM. This unlocks wider inventory access and drives higher bid density, forcing programmatic partners to outbid direct sales—a strategy that can double your programmatic revenue.

CRO / HoS person

Premium Demand

Increase fill rates and bid density by launching your direct SSP accounts on our Prebid Server. This strategy extends your demand footprint by up to 40%, captures premium global bids, and increases auction pressure.

Yield & Viewability Balance

Boost your viewability scores to 70% or higher by balancing heavy client-side demand with lightweight server-side connections. This hybrid approach reduces page latency and accelerates ad rendering, reclaiming revenue typically lost to slow-loading placements.

Revenue Sweet Spot

Hit your revenue sweet spot with actionable data. We translate real-time insights from Bid Analytics into immediate Prebid Panel adjustments—optimizing your refresh rates, timeouts, demand partners, and formats to ensure your stack is always tuned for maximum profit.

Solve Inefficiencies

Receive a Google-certified AdOps consultation to remove inefficiencies in your GAM across floor prices, competing orders, sizes, PPS/PPID, OpenBidding, and Amazon TAM setup.

Setupad Self-Serve

CTO

No Code Flexibility. Stop deploying code for auction adjustments. Configure timeouts, refresh rates, size mapping, and add/remove SSPs instantly via the Prebid Panel—without touching your codebase.

CTO person

Enterprise Tech, Zero Developer Cost

Master the "art of speed" and reduce latency through automated traffic shaping, Cloudflare edge delivery, and intelligent targeting by geo, device, and ad unit—all without touching your engineering backlog.

Protect Page Speed

Prevent client-side latency and CPU overload. Improve Core Web Vitals by balancing heavy client connections with Setupad's Prebid Server (S2S) and deploying a streamlined GAM inventory structure to minimize rendering costs.

Auditability & Safety

Maintain a full historical record of every change with a per-cell Changelog to accurately interpret performance shifts. Secure your operations with the ability to undo actions or restore previous versions of your settings instantly.

Real-Time Troubleshooting

Monitor live auctions and detect unwanted ads directly on your site with the Setupad Chrome Extension. Instantly block advertiser domains and enforce TCF standards to secure your brand safety without digging through logs.

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Technology

Customer journey step 1
Prebid analytics dashboard preview

Real Time Analytics

Get a complete overview of how the bidding happens in real time. Improve your auction performance by using the metrics describing the process from the bid request to a won bid for each demand partner:

  • Monitor Bid Request, Latency, Bid Response, Timeout, and Bid Won
  • Adjust auction settings according to the actionable insights
  • Quickly spot spikes and anomalies as they happen
Demand Stack breakdown

Demand Stack Reporting

Understand how each programmatic demand source contributes to revenue yield with interactive and stacked visualizations:

  • Breakdown of programmatic demand sources
  • Programmatic results by Impressions, Revenue, and eCPM
  • Easy filtering of the Setupad vs Publisher solution results
Prebid Stack metrics view

Prebid Stack Reporting

Analyze Prebid demand partner performance at the bidder level with transparency:

  • Compare bidders and identify top-performing partners
  • Monitor client-side vs server-side share of auction
  • Notice trends or issues with particular bidders
Google Ad Manager sync visual

GoogleAdManager Sync

Streamline the management of multiple domains or GAM accounts with an automated 40-minute initialization and synchronization process:

  • Connects to the publisher’s GAM after the admin’s permission
  • Installs Prebid on the publisher’s GAM within 40 min
  • Synchronizes the ad units and settings over both platforms
Learn more

Client Success Stories

+27%
Programmatic Revenue Increase

“Within one year of implementing direct monetization with Setupad, Postimees Grupp increased its programmatic revenue by 27%, exceeding initial expectations. Thanks to quick onboarding and a phased upgrade approach, 12 SSPs were successfully migrated within the first two months, with full optimization completed over a six-month period.”

Raido Soom

Board Member Postimees Grupp

+Direct
Prebid integration

“Previously, we didn’t have a direct relationship; it was a fully automated process. We now have that cooperation that allows us to cut through many middlemen. Additionally, we now have new avenues for collaboration, such as programmatic direct deals.”

Team
Inspira Grupa

Setupad in Numbers

International websites
500+
Successfully monetizing their ad inventory with Setupad solutions
Partners (SSPs)
31
We have formed great partnerships with the industry leaders
Each month we monetize
4+ Billion
Ad impressions worldwide
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Strēlnieku iela 8 - 40, Riga, Latvia, LV-1010,
[email protected]
+371 29127951

Žygio g. 97A, LT-08236 Vilnius, Lithuania

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